Advertising is the most expensive exercise, where businesses invest a sizeable chunk of their marketing budget. There are so many factors to consider. Are you addressing the right audience? Is your ad effective enough? Will a campaign yield enough conversions? While big companies can keep spending on marketing, it is much harder for MSME (Micro, […]
How to use Government Schemes for Your MSME: Practical Tips and Guidelines
The Govt. has announced several measures to help MSMEs survive the COVID crisis. Consider these practical steps to benefit from the many schemes. First things first: What is an MSME Act? The Micro, Small and Medium Enterprises Development Act, covers the promotion and development of micro, small and medium enterprises and increasing their competitiveness. MSMEs […]
Build the Brand before You Sell: Simple Branding Hacks for MSMEs
1. Are you a small or medium business owner struggling to sell? 2. Are your customers more sensitive to price than the value you are creating? 3. Is your customer relation purely transactional? 4. Are you scared of the competition? 5. Are your customers not able to differentiate your products from that of your competitors? […]
MSME and the Atmanirbhar Bharat Abhiyan package, the road ahead
Recently, the Government of India launched the Atmanirbhar Bharat Abhiyan package to release the pressure on MSMEs including Agri–based businesses, amidst the COVID -19 Pandemic scare. MSMEs have less cushioning against disasters like pandemics and this package has been created with an intent to provide much needed relief. The main takeaways of the most recent […]
