It has been a tough ride for businesses in the B2B (Business-to-Business) space in the last few months. B2B enterprises thrive on supporting each other within the community. The best way they do it is through trade shows, business conferences, or customer events. B2B entrepreneurs depend on these events to promote their products, generate leads, […]
Textile Industry: Digital Marketing Challenges and Opportunities for MSMEs
From a marketing point of view, the manufacturing industry looks very different from a retail or service industry. The marketing of a Textile business, especially for MSMEs (Micro, Small and Medium Enterprises), is a far cry from visually rich promotional materials or catchy copies that we see as a consumer. Textile Marketing, like the marketing […]
Top 5 Cost-Effective Advertising Options for MSME Entrepreneurs
Advertising is the most expensive exercise, where businesses invest a sizeable chunk of their marketing budget. There are so many factors to consider. Are you addressing the right audience? Is your ad effective enough? Will a campaign yield enough conversions? While big companies can keep spending on marketing, it is much harder for MSME (Micro, […]
How to use Government Schemes for Your MSME: Practical Tips and Guidelines
The Govt. has announced several measures to help MSMEs survive the COVID crisis. Consider these practical steps to benefit from the many schemes. First things first: What is an MSME Act? The Micro, Small and Medium Enterprises Development Act, covers the promotion and development of micro, small and medium enterprises and increasing their competitiveness. MSMEs […]
How Indian manufacturers can compete with China
Amidst all the present excitement and eagerness on competing with China, Indian manufacturers need to figure out ways to emerge in the new landscape with confidence and complete readiness. If you are a business based in India, you must be facing a host of new factors that this pandemic has triggered. The market outlook is […]
Normal website Vs marketplace
Most sellers are confused about whether to sell on their own eCommerce website or choose a marketplace for trade. Online marketplaces are powerful ways to sell. But how are they any different from the eCommerce website you invested so much in for development? To decide which one is better for your business, consider these differences. […]
MSME Business Marketing Guide: How to get started with a B2B Marketplace
B2B Marketplace is a platform that helps businesses to sell and buy their products and services to other companies. A B2B Marketplace is designed to help manufacturers, exporters, importers, wholesale vendors, stockists, distributors, and other business entities to sell directly to other businesses. For instance, TradeLeaves offers a B2B marketplace that connects buyers and sellers, […]
Classifieds Advertising: Cheaper than television, better than Facebook
Why is Classifieds advertising easy, fast and big on ROI? It’s hard to say when but, perhaps, it was in the early 2000 BC when some ancient Egyptian put out a public notice by carving some words on steel, that the world started using advertisements. From town-criers to papyrus-posters to bullock-cart billboards, we have come […]
How to get quick online visibility: Top 5 benefits of online listing on B2B portals
Online marketplaces have remarkably changed the way B2B businesses function. Whether you are a small startup, a local brick-and-mortar store, or a long-running small/medium-sized business, the most logical and beneficial marketing strategy for business owners today is to be visible online at any point in time. Online B2B portals are probably the best thing that […]
